SEO & Content Marketing Strategy

Creating A Positive User Experience: Designing Websites Users Love

This article contains key facts to help small business owners to understand how to develop a website that customers will love to visit. The first impression a website’s design creates is essential in capturing users’ interest. In order to keep users on your website and encourages them to return, it is a requirement to invest in a user-friendly design. In order to develop a successful website, it is understood how users interact with websites, how they think and the basic patterns of users’ behavior.

Positive User Experience: Website Design for Small Businesses in Colombo

In this article:

  • Create a responsive navigation 
  • Easy to digest content 
  • Hiring a qualified web designer

Create A Responsive Navigation

Users need to be able to navigate through your site easily, regardless of the device they are viewing it on. Your navigation should be easy to locate and use on any device. It can be designed to be responsive, or you can use a mobile-first design approach. Today’s users prefer things to be as simple and intuitive as possible. Instead of coming up with complex page names and multi-level navigations, naming each page appropriately and clearly, and keep sub navigations to a minimum can simplify the web design process. 

Easy To Digest Content

Use language that is simple and concise, and include headers, bullets, and other formatting techniques to make it easy for readers to read your content. It is important to understand the knowledge level of your audience and to write first and foremost for them. If a page provides users with quality content, they are willing to compromise the content with advertisements and the design of the site.

Hiring A Qualified Web Designer

Businesses that do not have a professionally developed website risk losing potential customers. When outsource the job of building your website to a professional web designer who is experienced and necessary to find someone who lets you customize your website to suit your business needs.