How to Use Video Marketing

How to Use Video Marketing: SEO & Marketing Tips For Small Business Owners

Marketing needs can be uniquely challenging for small businesses. Through video marketing (using video to inform customers about your product or service) small businesses are increasingly gaining the power of the visual medium to attract, convert, and retain new customers and seeing hugely successful results.

Video Marketing Is Growing & You Need To Get On It

According to a survey conducted by Animoto, video marketing is growing at a rapid rate, as more and more consumers show a strong preference for learning about a company’s product offerings through video. The study found that four times as many consumers are more likely to watch a video about a product than read about it. With technological advancements, creating professional video content is easier than before for small businesses.

How to Use Video Marketing for Small Businesses in Colombo

In this article:


  • On-site engagement
  • Increase sales and conversion
  • Distribution


On-site Engagement

Video can also give your site visitors a better user experience, resulting in lower bounce rates and more time spent on page. It is important to pay special attention to your metrics, and take advantage of the free tools that help you track your video return on investment (ROI).


Increase Sales and Conversion

If you are a small business owner based in Colombo, it will be beneficial to track what percent of your visitors eventually convert. By using simple tactics like adding videos to landing pages to draw attention to your call to action (CTA), or placing annotation links within your videos, which can increase the opportunities for visitors to follow through and eventually convert. Videos can also lead to sales; studies have shown that 74% of users who watched videos about products ultimately purchased those products. 



Getting your video in front of the right audience may be the final step in the video marketing process. Treat your video the same way you might any other important piece of content you promote. There are still tactics you can employ to make sure your video gets in front of the right people. Company culture videos can also be an effective way to bring out the personality in your company and convey the human side of your business.