Promote Your Business for Free: SEO for Companies in Colombo Sri Lanka
Every business owner wants their products and services to be accessible to potential customers. Most of the traditional methods of promoting cost money and not every business can afford TV ADs when they are just starting up the business. However, it is possible to successfully promote your business without spending a lot of money. A solid SEO strategy can help your business build awareness around your product, service or brand. This article talks about how to promote your business for free, including what types of promotional materials are out there to choose from.
SEO Strategies for Small Businesses in Colombo
In this article
- Power of social media
- Email marketing
- Search Engine Listing
- Improve your online exposure with citations
Power of Social Media
Social media marketing has gained major popularity these days among small businesses because of its inexpensiveness and effectiveness. Marketing on social media websites involves publishing content in social networking sites such as Facebook, Instagram,Twitter,YouTube etc. in order to get started with social media, you need to have a clear social media plan. Creating a social media account and interacting with the customers is one of the best ways to promote a website. Facebook and Twitter are currently the dominant forces of social media, but Pinterest and Instagram are starting to catch up with businesses as other modes of promoting a website.
One of the best ways you can keep in touch with your customers and convert new visitors into customers is through email marketing. According to research it was found that 44% of email recipients made at least one purchase last year based on a promotional email. It is also beneficial to inform your subscribers about what kind of information to expect (new posts, coupons, offers, etc)
Search Engine Listing
Search engines are one of the most popular ways to find information on the Internet. There is a variety of search engines and features. Some search engines can be found on specific websites that allows visitors to the site to search for specific words or phrases. Submit new content to the search engine directories like Google, Yahoo, Ask.com and Bing, so it can be indexed. The major search engines offer this service for free, and you can obtain it with smaller search engine directories as well.
Improve Your Online Exposure With Citations
A citation is an online listing for your company, with information such as website URL, phone number, location, and reviews. Citations are one of the most popular link building strategies in local SEO. You should consider making a commitment to build quality citations so as to make it easier for search engines like Google to find your business. Local citations are a key ranking factor for small businesses, since many of these sites, are highly trusted by Google, your company page will likely rank towards the top of search engine results.