Website Redesign SEO Checklist

Ultimate Website Redesign SEO Checklist: Web Development Agencies in Colombo

This article this article contains key facts about Website Redesign SEO and Web development agencies in Colombo for small businesses. An effective redesign is more than just about creating a new look, it’s about generating more customers, sales and visibility.

What does it take to be successful with website re-design SEO?

To be successful with redesigning your site for SEO, you need to guide website visitors to content that accomplish your business goals. The most difficult element of an SEO campaign is to know where to focus your efforts. By utilizing a SWOT Analysis, you can review your current objective and failings and start to plan best how to give your users the best experience possible and move them to the point of conversion. After all, what’s the point in driving people to your website if people can’t use it, or find the information they were looking for. Don’t be a loser!

You need to direct your efforts where your web visitors will have the most impact. In this environment, a responsive design is no longer an innovation. Instead, it has become a standard component of any SEO plan, in spite of industry.  

SEO Redesign Tip>>> Always think about the customer journey and give them want they want, without making them think. Always remember to K.I.S.S. – Keep It Simple Stupid!

Website Redesign SEO for Small Businesses

In this article:

  • What is Website Redesign SEO
  • SWOT Analysis for SEO
  • Why you need a Website Redesign
  • Don’t redesign and throw away past Search Engine Rankings

 

What is Website Redesign SEO

A business environment is constantly changing, so is technology. Therefore your website needs to continually evolve to thrive in the changing business environment. User experience is a newer discipline of design that has become crucial in a website’s success. It deals with the emotional experience a visitor has when going through your website and how it aligns with their intentions. Recent studies indicate that 88% of online consumers are less likely to return to a site after a bad experience. If you want to incorporate the best UX (User experience) practices into your Website, you should look into a website redesign that focuses on creating a more enjoyable experience.

SWOT Analysis for SEO

A SWOT analysis covers four main areas: Strengths, Weaknesses, Opportunities and Threats. This approach you can be used to understand where you currently are in regard to optimizing your website and improving your SEO. To use a SWOT analysis for SEO, we have to look at a business’s strengths, weaknesses, opportunities and threats from an SEO point of view. This is a simple analysis that can provide an action plan of what your focus areas should be, helps define the key elements of the SEO strategy. 

Why You need Website Redesign

There may be a number of reasons as to why your business needs a Website Redesign, for example, your website is not search engine optimized and lacks new content. Redesigns gives significance to your brand and helps to keep your message clear, while radically improving the user experience. Redesigns may be essential in order to keep up with evolving web standards.

Be Careful! Redesigns can result in throwing away SEO results

At the same time, redesigns can result in throwing away SEO authority and eliminating search traffic. SEO should be taken into consideration during the redesign process from beginning to end. It is important to be clear about what issues will crop up and what needs to be avoided during the redesign process. As a final step you will need to test the redesigned Website on desktop and mobile devices.