Using Blogs as a Free Marketing Tool

Using Blogs as a Free Marketing Tool: SEO Companies in Colombo Sri Lanka

Blogs are significant in terms of building your brand awareness and increasing the demand for your products and services. Blogs have become a revolutionary marketing tool especially for small businesses as they can help gain more online visibility. Using blogs as a marketing tool is a great way to develop new relationships as well as strengthen relationships with existing customers. Most blog software is readily available online for free. WordPress is the most popular blogging platform today. This article contains key facts to help small business owners understand the benefits of blogging.  


Using Blogs as a Free Marketing Tool for Small Businesses

In this article


  • Identify your target demographic
  • Blogging platforms
  • Make your business blog a success 



Identify Your Target Demographic

Before you can start actually creating content, you’ll need to choose who your company wants to serve. Defining your target demographic will help you focus not only on creating great content but on creating the right content for the right people. It may also be useful to segment your customers based on location, budget, or needs. Target marketing allows you to focus your brand message on a specific market that is more likely to buy from you than other markets.


Blogging Platforms

When it comes to choosing a blogging platform, there are many different blogging platforms to choose from, such as, Squarespace,Wix, Gator and Tunblr. is the most popular blogging software on the market that users can download and install for free. has been designed to support blogging and related types of online publishing that allows you to install plugins and customize your site design without any restrictions. It is also a good idea to allow your blog posts get found on the internet via Google searches.  You will also need to pay attention to search engine optimization (SEO) techniques when creating your posts by strategically choosing keywords, creating good title and using tags to further enhance your search engine optimization.


Make Your Business Blog a Success

Integrating your blogs into your corporate website can help your site gain search engine ranking. If you add content on a regular basis, search engines identify that your site as a good source of information on your chosen subject area. Blogging also helps you get discovered via social media. Every time you create a blog post, you are producing content that people can share on social networking sites such as LinkedIn, Facebook, Twitter and Pinterest, which helps expose your business to a new audience.