Aptara has been at the forefront of educational transformation for more than 20 years, which allows us to not only produce but predict, the needs of the market ahead of time. Specifically, our focus is on the use of data analytics for improving the user experience, the necessity for automation, and the commodification of content, all while dealing with compressed schedules and increasingly low budgets. Our team collectively performs tasks around continuous research and the development of tools, applications, and innovative solutions.