Design Capabilities for Learning Transformation

Aptara’s Design Components Delivered to You!

Aptara’s proven design methodology and advanced capabilities help us develop highly impactful learning programs across various delivery formats. Our custom content development services stem from our instructional design best practices, and our comprehensive design and development capabilities enable us to deliver the best-in-class learning programs within appropriate timelines. Aptara applies creativity, brainstorming, and concept generation in designing needs solutions.


Unparalleled Expertise

Ready at your command, our team of world-class experts understand, use, and customize designs for your unique learning need from over 30 of the best instructional design models, molding learning courses that provide structure and meaning to the learning lifecycle.

Aptara builds learning experiences and journeys by employing ID models to understand business needs, learner needs, and develop learning strategies, curricula, learning programs, and support using technology and learning services.

Aptara is flexible towards different design processes based on client and project requirements. The two most widely used design processes at Aptara are Agile and ADDIE. While Agile is more suitable for software development, ADDIE is perfectly aligned for Learning and Development (L&D) projects.


Learning Design and Development Capabilities

Aptara’s Learning Effectiveness Model helps align appropriate resources and processes to ensure that our clients achieve success in their learning transformation initiatives. This model leverages resources to focus on the learning requirement, objectives, and formats of learning material. Aptara utilizes best-in-class learning modalities and tools to drive engagement in digital learning. The key modalities are highlighted below:

Design Capabilities for Learning Transformation

The Visual Aspect

“Visual design is an act of problem-solving.” – Connie Malamed

A visually good design is paramount to a unique and memorable User Experience (UX). UX gives the learner easy access to eLearning material by making it available on various platforms and greatly affects the level of learner engagement. Aptara’s design projects follow a User-Centered Design (UCD) approach for the User Interface (UI) aspect of design. It is a well-established way of creating successful interactive products, based on principles from design, psychology, and software engineering. UCD makes use of techniques like personas and scenarios, interaction design, and information architecture. It relies on specialist forms of user research and usability testing. This phase is what caters to the essential ‘look (UI) and feel (UX)’ of the learning material.


With UCD, Aptara helps organizations to achieve two key objectives:

  • Innovation: Understanding what your target users need and coming up with new ideas for delivering it profitably.
  • Optimization: Making sure that your product is polished and proven, so you can be sure your customers will be able and willing to use it.


Aptara’s UCD process involves five stages:

        1. Research
          Learning about the people who use or are going to use your product and the context in which they will use it.
        2. Concept
          Examining the needs of your users, and coming up with innovative solutions to address those needs. The visual and interaction ideas come together for concept testing with target users.
        3. Design
          Designing and usability-testing mock-ups of your product through a series of repeated cycles through interaction design, information architecture, visual design, and content to be worked through in detail. The result of each cycle feeds into and refines the next, ensuring that the final user experience is simple and delightful.
        4. Implement
          Accessibility checks and testing are performed, and a final usability test of the working product is implemented.
        5. Launch
          The final roll out is managed to ensure a smooth user experience. Once the product is out, feedback and metrics are gathered.


Design Thinking

Design Thinking refers to the methodology of leveraging information and technology for a better user experience. It is used to create products or services shaped by human needs or requirements. It is a user-centric approach that focuses on innovation and problem-solving for optimum product development to gain a competitive edge in the field. Design Thinking aids digital transformation by adopting a direct approach in prototyping and testing. In simple words, it is an ideology supported by an accompanying process.

Aptara follows a 5-step Design Thinking process to identify and craft the learning experience.

Design Capabilities for Learning Transformation

While the above five stages are industry-standard, they are not always sequential in real-time. They can often occur in parallel and be reiterative. Therefore, the stages must be considered as individual modes that contribute to a project, rather than sequential stages.

The five-stage Design Thinking model regulates and defines the 5 stages/modes you would expect to carry out in a design project. Every project will involve activities specific to the product under development, but the central idea behind each stage remains the same.

The Design Thinking process is iterative, flexible, and focused on collaboration between designers and developers and users, to materialize ideas based on how end-users think, feel, and behave.


Client Projects

This American multinational corporation and technology company required to build a couple of eye-catching and realistic game-based quiz modules to be used as a crowd-pulling feature in a Sales and Marketing workshop.

Design Capabilities for Learning Transformation
Design Capabilities for Learning Transformation

Aptara Corp

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